Thanks for this comment. Good for you to get that pre-ordering done… I let that slide and I probably needed to pay more attention to that initiative. Write on….
So enjoyed reading this and comparing notes with your experience. I'm a month from pub date for my second novel, 12 years since my first, and have times changed in marketing! I heard this from publicists too, eventually worked with a coach @Dan Blank to help me learn and navigate. My other books (nonfiction before novels) were heavily dependent on print, TV, and radio media. Now it's mostly podcasts, working with a launch team, blogger tours, social media, my Substack following, and focusing on pre-orders. It's been a wild ride, a huge learning curve. Pre-order marketing focus put my book into Amazon bestseller for two weeks in three categories, a totally new experience as well. My last books were slow burners and this one is a jet. I like how you aligned your topic (sounds fascinating!) with your choice of venues. My novel is inspired by my mom who was a WWII pilot and I write about female aviators, so podcasts have connected well with that. I'm only a newbie at flying lessons, but I love talking about aviation. Next up is book clubs, and I'm glad to hear they worked for you. Thanks for posting this!
Thanks for this comment. Good for you to get that pre-ordering done… I let that slide and I probably needed to pay more attention to that initiative. Write on….
So enjoyed reading this and comparing notes with your experience. I'm a month from pub date for my second novel, 12 years since my first, and have times changed in marketing! I heard this from publicists too, eventually worked with a coach @Dan Blank to help me learn and navigate. My other books (nonfiction before novels) were heavily dependent on print, TV, and radio media. Now it's mostly podcasts, working with a launch team, blogger tours, social media, my Substack following, and focusing on pre-orders. It's been a wild ride, a huge learning curve. Pre-order marketing focus put my book into Amazon bestseller for two weeks in three categories, a totally new experience as well. My last books were slow burners and this one is a jet. I like how you aligned your topic (sounds fascinating!) with your choice of venues. My novel is inspired by my mom who was a WWII pilot and I write about female aviators, so podcasts have connected well with that. I'm only a newbie at flying lessons, but I love talking about aviation. Next up is book clubs, and I'm glad to hear they worked for you. Thanks for posting this!
This is such valuable info - for all of us trying to get our books read and reviewed these days.. I'm taking note! Thanks, Elizabeth